Today's marketing strategies call for creating as many impressions as possible, and with multiple social media platforms available, there is no better method than turning your customers and employees into walking, talking billboards!

A recent study by the Advertising Specialty Institute (ASI), an advertising research and education industry leader, showed that U.S. and Canadian consumers currently own – and hold on to – an overwhelming number of promotional apparel items, from corporate gifts to general business promotional items.

The most popular apparel items noted in ASI’s study included t-shirts, hats and outerwear. Here are some compelling statistics from ASI:

• 58 percent of consumers across all age ranges own promotional shirts.

• 50 percent of consumers, primarily women, have promotional bags, which generate more impressions than any other promotional item.

• 50 percent of consumers own promotional outerwear and fleece – some of the most-kept items.

• 41 percent of consumers own promotional caps or headwear.

Take Advantage of the Business Casual Movement
With many companies ditching the starchiness of the suit and tie, the use of branded apparel is a great way to turn customers (employees too!) into advertisements for your company or non-profit organization.  Include a t-shirt or polo in a welcome package for your new team members or as a thank you for a large customer order. Nonprofits can distribute brightly colored t-shirts or caps to event volunteers and donors – both items delivering brand exposure for months.

Enhances your Brand Image!
Beyond the advertising value, branded apparel is a great way to ensure a professional look in your organization, especially among customer-facing staff. A well-fitting, tastefully branded shirt, jacket or hat can create a consistent, clean aesthetic for workers at all levels – whether it’s for a daily uniform or simply to stand out as a group at a convention or trade show.  Contact your Bumblebee Sales Rep today and get started driving your brand recognition and image.


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